Over the course of 5 months, we carried out an SEO project for our client specializing in menstrual underwear. As a result:
- Organic traffic increased by 149.5%
- Impressions grew by 182.5%
What We Did
- Reorganized inconsistent URL structures
- Redesigned meta titles and descriptions to be SEO-friendly
- Enriched blog content and optimized heading hierarchies
- Implemented an internal linking strategy between blog posts, products, and categories to support a semantic structure
- Enhanced product descriptions with SEO best practices
- Rewrote product names to be optimized for search engines
- Applied essential technical implementations including canonical tags, hreflang, robots.txt, and sitemap setup; technical corrections were made regularly
- Developed a new blog calendar and created content based on SEO team’s detailed outlines
- Executed a backlink strategy involving relevant and authoritative websites