We began our SEO journey with Veteriner Anne—a brand dedicated to growing and selling natural, chemical-free products—in May, and continued our efforts steadily for 11 months.
According to our 6-month comparative Google Search Console data (including gains from the previous 6 months, which were also under our management):
- Organic clicks increased by 64.4%
- Impression rate increased by 77.8%
What We Did
- Restructured incorrect URL formats
- Implemented a proper canonical structure, which was previously missing
- Rewrote all titles and meta descriptions that were duplicate or poorly optimized
- Developed a canonical strategy for variant URLs, increasing the number of indexed pages
- Blocked unnecessary pages from indexing to enhance crawl budget efficiency
- Reworked product names and titles based on target keywords
- Enriched and optimized product descriptions to align with SEO targets
- Built a strong internal linking strategy across the site
- Added product schema markups to boost visibility in rich search results
- Created a new blog strategy, using the content to support internal linking and generate new sources of organic traffic
- Optimized and enhanced product images for better SEO performance
- Implemented product feed improvements within Google Merchant Center